HubSpot worked at first, but now you get less and less new leads- what is the reason for this and what they can do so that quickly changes for the better, we show in this blog post.
We've all been there: you get a new software up and running, work your way into creating content, set up the tools, automate the most important tasks, and the first leads start coming in. However, once you've been working with it for a while, you may find that your results stagnate. Or worse, they decline.
In the wake of the coronavirus pandemic, many are noticing a drop in traffic, resulting in fewer contacts. The problem isn't necessarily due to your software, but there is a way to make your marketing efforts not only more robust, but also smarter and more agile.
The most important rule when working with a centralized CRM is to make sure your contact list is up to date. Contacts who have opted out of communications, changed positions or employers, or have the wrong number and email address are useless to your sales team and take up valuable space.
Clearing out old contacts can take some time. So take a day or two to go through the list with your team.
It's a good idea to look for low-engagement contacts who haven't responded to or even opened marketing emails.
Speaking of marketing, now is a good time to analyze and restructure your strategy. If you have an internal team, hold a meeting and get some ideas from the sales team.
It might even be a good idea to compile a list of common questions your team hears during this time - this could make for some good content!
If you work with personas, they should also be revised regularly. It's not enough to just pick one and go - you need to adjust and optimize them regularly as the market changes.
Consider the new issues and challenges they face, as well as the potentially changing job requirements.
HubSpot is great for keeping an eye on sales, marketing, and customer service at the same time. However, if you try to use all the tools sparingly or focus on just one or two, you might run into problems. For example, HubSpot has a great social media tool, but if you're still posting manually, you're not really taking advantage of that feature.
It's important to figure out which tools are right for your business and focus on the ones that matter.
Review the channels that generate the most leads and use the tools that are best suited for optimizing those channels.
It makes no sense to waste energy on unproductive tools, but there is definitely a case for investigating the tools that work.
This is an important point that is the easiest to forget! HubSpot is automatically updated, which means you don't have to keep checking for new things, but the frequent additions and improvements to the software often include new tools that can help you attract, engage, and inspire more leads.
If you work with a HubSpot partner, he knows about all the beta tools you can try out in your portal. So it's worth checking in with him regularly to get the latest features.
One easy way to stay up to date if you don't have a HubSpot partner is to take a training class. It can be easy to fall into a rut with the software.
The only way to ensure you stay informed about how the latest tools can impact your business is to attend regular training sessions.