Executing a successful campaign can be challenging, especially when multiple departments are involved. But with HubSpot Marketing Pro or Enterprise, it becomes easier to effectively create, execute and track campaigns.
In this article, we'll show you how to set up, optimize and analyze HubSpot campaigns for maximum results.
To create a HubSpot campaign, log in to your account and navigate to "Marketing" and then "Campaigns". Click the orange "Create Campaign" button and enter a descriptive name. Optionally add goals, audiences and budgets and save the settings.
You can add assets during campaign creation or later when you create the assets. Examples of linkable assets include ad campaigns, blog posts, calls-to-action, emails, landing pages, social networks, static lists, website pages, and workflows.
Use HubSpot campaigns to generate and convert leads. Create ads, personalized landing pages, CTAs, and forms to support your campaign and improve its performance.
To review the performance of your HubSpot campaign, navigate to "Marketing" and then "Campaigns". Click the name of the campaign you want to analyze and set the date range you want.
The summary report displays your campaign's key metrics, such as sessions, new contacts, influenced contacts, closed deals, and attributable revenue.
This report displays the number of contacts or sessions associated with the campaign. You can view new or influenced contacts by session date, and filter sessions by source.
This report shows the traffic of each asset associated with the campaign. For example, you can monitor views, submissions, and contacts for blog posts or clicks for calls-to-action.
With HubSpot, you can effectively create, optimize, and analyze campaigns. HubSpot's all-in-one platform helps you seamlessly execute tasks across your entire organization. Discover the latest tips and processes to achieve your marketing goals and outshine your competitors. Harness the power of HubSpot now and unleash the full potential of your campaigns!